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This web site iactionable.com states the following, "Bring out the best in your employees." We noticed that the webpage also stated " Employee Performance Management through Gamification." It also said " Designed for the workplace, IActionable. Is an employee management platform that leverages gamification to increase employee performance, recognition, and engagement. We bridge the gap between manager expectations. You have tools to manage customers, manage time, manage phones, and manage servers. When it comes to managing performance, do employees have the right tool? Have a proprietary system? Employee Engagemen." The header had performance management as the highest ranking optimized keyword. It is followed by gamification, employee engagement, and software adoption which isn't as ranked as highly as performance management. The next words iactionable.com used was business gamification. achievements was included but might not be seen by search crawlers.